Marketing Strategy Justification with a Model Essay

Marketing Strategy acknowledgment with a Model - Essay ExampleAs a brief overview for the companys intersection offering, it can be said that, the companys product offering includes mainly developing in vogue(p) engineering devices in the field of pyrometrics, ceramic insulation, ceramic filtration, technical ceramics and versatile kinds of products of porous temperament. The company, Mantec Technical Ceramics expressage is a leader all over the world in the B2B domain, in regards to their solution found offerings for exceedingly innovative process and materials of ceramic technical (Mantec Technical Ceramics, 2012). Overview of Market The world, today, is getting increasingly dep finisent on technology. Ever since the widespread evolution of internet, emerging from the US during the middle of 1990s, people have started to integrate and queue up their lives in relation to the developments happening in terms of technology and the up-to-the-minute communication devices. The fou r generations comprising of vitiate Boomers, Generation X, Generation Y and the Millennium Generation have increasingly got dependent on the latest technological developments like the high end touch screen mobile phones, tablets PCs, laptop computers and the highly modernised I pads for availing the convenience and facilities provided by various products and services offered by todays fast evolving Ecommerce based companies (National Tour Association, 2002, p. 17). This huge inclination of consumers worldwide for various kinds of technological devices have automatically triggered the demand for various small and vital components required for the production of these high tech devices. One particular product, which has become a key component for the development of these high tech technological devices and has experienced a sudden tip in demand, is the multi layer ceramic capacitys. The need for these ceramic capacitors has been tremendously high in markets, which produces high end movable devices in mass scale. As of todays date, a large amount of these portable technological devices in manufactured in China and South East Asian countries, with them being recognized as the global hub for manufacturing of portable electronic products (Rajan, 2010). Identification of Market With the increase in demands for the latest technology high end portable devices by consumers all around the globe, there has been a tremendous fascinate in demand for the production of capacitors of ceramic nature. This demand for ceramic capacitor products has been increasingly high in markets where there has been a massive and large scale production for these high end technological devices. The immaculate Asia Pacific markets atomic number 18 increasingly considered as a global hub for production of electronic devices of portable nature (Rajan, 2010). Going by a micro level comparison of the demand forecasted for this multi layer ceramic capacitor on a market by market basis, it can be said that there are three scenarios that are arising in terms of future growth prospects in this particular capacitor segment. In China, there has been a rising demand for the production of various portable devices like laptops, mobile phones and devices of similar nature. As a matter of fact, the demand for multi layered ceramic capacitors